What is Marketing? Philip Kotler Explains

By Dr. John Tantillo, - In Marketing

What Is Marketing? Picture of Shira Lazar Takes a Selfie with The Big Bang Theory's Simon Helberg Showing Marketing In Action

Photo Credit: Geoff Livingston

What is marketing, where does this critical business essential originate and how does one use it effectively within one’s small business or start-up?

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Dr. Kotler, an economist by training from MIT, who is today’s marketing sensei, presents this idea so comprehensively, that you will want to experience it more than once.

This video will become your “go-to” reference when you hit a brick wall concerning your marketing strategy or when it comes to positioning your business for the next step in its development. If you are like me, you will become a follower of this systems thinker and strategist. He will make you appreciate the saying: “marketing is sales with a college education.”

Quote image that says "Marketing is sales with a college education"

Other defintions that have already come in via our twitter @fridgebusiness include:

How do you define marketing? Please add your view’s in the comments below. Or tweet us @fridgebusiness.

Branding Editor

Branding and Marketing Expert, Speaker, and teacher who writes about branding