How Brands Are Using Events and Experiences To Launch New Products
I was recently shown this interesting infographic that I thought would be great to share. As the title suggests, it’s all about experitential marketing which is something I love to do and have had great results from in the past! (Hint: The infamous catbeard app!)
Learning about marketing is something I thoroughly enjoy and I want to thank Sarah Footman of Kaizen Search for providing me with a few statistics.
Did you know that in 2014, 59% of brands used events and experiences to launch new products, up 9% on 2013 and 11% on 2012.
This trend is only set to grow in 2015, and this interactive infographic showcases some fantastic case studies from companies like Coke Zero, Adidas, and Bing who have been doing this type of marketing.
What examples of experimental marketing have you seen?
You may also like to see this interview with Tim from Fanbytes. His company connects Youtube, Vine, SnapChat and Instagram influencers with brands to create remarkable branded content.