Winning new business is important for keeping your company’s sales and brand image afloat in the market. This compels businesses to find a way to put themselves over the competition. At the pace technological advancement is going, most marketing campaigns are going digital to reach out to their target audience. So in this article I’m going to go through 3 simple presentation ideas to win new business.
This leads businesses to wonder – is traditional marketing still alive?
I don’t just mean print flyers and pre-digital media like television and radio broadcasts. I’m also talking about the good old-fashioned sales pitch in front of a live audience. If you look beyond the initial business transaction and want a long-term investment, forming a relationship with your customers is crucial to gaining and maintaining their trust.
Directly pitching to prospects establishes this connection by letting them give you immediate feedback to improve your business. Crafting a winning sales pitch involves getting the right combination of appealing visuals and providing a direct call-to-action to make it all possible. This may sound like a handful, but with the right strategy, you’ll attract loyal customers in no time. Make your deck relatable and interesting to your audience with these three simple presentation ideas:
Table of Contents
1. Less Slide Objects, More Explanation
As a basic rule of thumb for winning people over: don’t focus on yourself.
Your pitch isn’t about your business – it’s about your customer. Allowing customers to have a direct preview of your product’s features and benefits is vital for building personal connections and increasing your chances of converting leads. Show them that you’re aware of their preferences by using methods that make their experience of your pitch easier, like cutting back on the text and expounding on each point.
According to a study cited by The Telegraph, people have limited attention spans, and they can process only so much information before they lose interest and move on to something else. Keep your audience interested by reducing text and images on your slides to remove any distractions from your core message.
Instead of putting in full paragraphs, Articulate.com recommends you focus on one idea for each slide and represent it in a number of creative ways. Since the majority of the world’s population are visual learners, they process images more easily compared to pure text and data. For hard data, using visual representations like charts or graphs is better than copy-pasting your research on the deck. Try translating blocks of numbers and text into these kinds of visuals to make them easier to digest.
Building a narrative around brief information or a single image instead of reading from the slide will suit the need to entertain and inform when you’re dealing with more abstract points.
2. Design Matters More Than You Think
Even though you shouldn’t devote your entire presentation to making yourself look good, it’s still about promoting your brand to people. In line with that, your deck is inevitably a reflection of your brand. Choosing the right design allows you to subtly promote yourself by making your deck more attractive, helping you keep people’s attention longer.
White space, contrast, and color are key design elements that can come in handy in highlighting your best points. White space is a portion of your deck that doesn’t contain any objects, such as images or text. Use it to relax the audience’s eyes to help them concentrate on important sections and information.
Similarly, contrast involves setting an image or text against a backdrop that makes it stand out better, making it easier for your audience to view your slides. Creating effective contrast on your slides means picking out an appropriate color scheme. As a crucial design concept, color has plenty of uses that you can tap into for a more compelling approach.
Different colors evoke different emotions in people, and deciding how your audience would react to your deck relies on the colors you choose. Warm colors like red and yellow command attention and boost energy, while cooler colors like blue and green relax and ease the eyes. Use your company’s brand colors for important elements in your deck. This helps audiences associate your winning pitch with your product later on.
3. Call-to-Actions Should Call People to Act
The call-to-action is usually found at the end of your presentation. It’s where you encourage your audience to move towards a certain direction, preferably to subscribe to your business’ product or service. In a way, your entire pitch is building up towards this clincher, so you’ve got to make it convincing. Creating your call-to-action with your added value in mind reinforces your presentation’s final appeal: Why not choose us?
There are different ways of creating a good call-to-action. Key tips include speaking your prospects’ language and rationalizing your brand’s worth. However, their effectiveness may vary per customer. There are some methods which prove to be generally effective, and they involve prioritizing your audience’s needs.
Appeal to people’s emotions more than their sensibility. This makes them feel they’re about to take a positive step by accepting your offer. After running people through everything, return to the customer benefits in your CTA.
If your business is promoting an alternative product in a saturated market, build up on how you’re different from your competition. This could be in terms of quality, environment-friendliness, or innovation, whichever of these they can use to appear as the perfect solution to subscribe to.
It’s difficult to gain customers with face-to-face sales pitching, especially when everything is becoming increasingly digitized. All you have to do is play your cards right in front of a live audience, and you can deliver efficiently and consistently.
Don’t forget these three simple presentation ideas:
- Craft the perfect pitch by focusing on your audience, and not on your business. Consider their preferences and emphasize how it could benefit them.
- Cut back on text and images on your slides and present one idea at a time. Keep people focused on what matters by using design principles like white space and contrast to prevent distraction.
- Get prospects to remember you by featuring your brand’s colors. Appeal to people’s emotions and principles to inspire them to act and subscribe to your product.
A good sales pitch can greatly increase your leads and establish loyal customers. Pitch like a pro and win new business with these helpful presentation ideas.