The Secret To Effective Networking

By John Whiting, - In Marketing

Picture of 3 kittens looking at a small teddy bear holding a sign saying help

Contributed by Barry Maher – Author, Consultant, Speaker www.barrymaher.com

The Secret To Effective Networking

Networking gets a lot easier once we realise that it’s not about us, it’s about the person we’re talking to. The secret of effective networking is that it’s all about asking questions and finding out about the other person.

Most people:

  1. Talk too much;
  2. Listen too little;
  3. Ask for help much too soon.

As I said, networking is not about you, it’s about finding out about the other person, perhaps even what you can do for them. In other words it’s about building some sort of relationship, even if it’s a quick and very short-term relationship, before asking for any kind of help. Without that relationship, you’re not networking, you’re cold calling, and there’s no more reason for that person to help you than any other stranger they might come across on the street.

photo credit: Juanedc via photopin cc



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