Do You Really Need A Marketing Plan?

By Dr. John Tantillo, - In Marketing

Every consultant worth their weight in gold will tell you the importance of having a marketing plan. The “devil is in the details” and some have suggested an alternative approach to this important strategic tactic. In this video, Dr. Tantillo presents the “whys” of executing a marketing plan, while our very own Henry Reith, Fridge’s Editor-in-Chief proposes the new “hows” in what he calls, “The Interactive Marketing Plan.” Integrate the “whys” and “hows” into your plan so that it becomes your dynamic document blueprint for long term success.

photo credit: Stuck in Customs via photopin cc



Branding Editor

Branding and Marketing Expert, Speaker, and teacher who writes about branding

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