Outsourcing Guide: The 5 W’s

By Shawna Bailey, - In Productivity

Picture of a woman making noted on a notepad with a computer in front of her

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Small businesses and Entrepreneurs know that they need help in various aspects to run their company.  By outsourcing tasks, they will have more time to focus on their passion and the responsibilities that will allow them to generate more income for their business.  While outsourcing (meaning obtaining services from an outside source) used to be for major corporations and large companies, the internet and virtual-world has now opened up the doors for small businesses and Entrepreneurs to take advantage of such services to grow their business.

As outsourcing is often still a foreign concept to many, I have compiled the most important questions with some essential answers to get you started in this outsourcing guide.

The Who’s of Outsourcing

The question “who am I outsourcing to?” can easily be answered in one simple word:  professional.

Those you choose to outsource tasks to must be both professional and knowledgeable in their field.  Always be sure to do some investigation before picking any Virtual Service:  scrutinize their website, follow them on social media, and hunt down any and all articles that make them an expert in their field.

The What’s of Outsourcing

The tasks that small businesses can outsource to virtual staff are endless!  From social media to ghost-writing for your blog (or starting your business blog!), to the mundane office tasks that you dread, you will be able to find a Virtual Assistant who will eagerly take it on.  Don’t know where to start?  Download our “Time and Energy Zapper Exercise” to see how much of your day you spend doing tasks that are holding you back from business growth.

The When’s of Outsourcing

Many Entrepreneurs and small business owners feel that they may be too “established” to start outsourcing tasks and services, while others feel that their business is too small and still in the early stages of infancy to receive organized help.  The truth is, the best time to outsource is when you realize that you need to.  If you can’t allocate tasks, then you aren’t ready.  No matter what stage your company is at, your Virtual Staff must be an expert in all stages of business growth.

The Where’s of Outsourcing

Whether you live in Canada or on the other side of the world, the internet now allows businesses to communicate and outsource globally.  Your Virtual Assistant obviously must speak your language, but with the bonus of currency differences, it can actually cost you less to purchase services outside of your region.

The Why’s of Outsourcing

While there are many great reasons why you should take the plunge, here are some of the best:

  1. You will finally be able to focus on your core objectives and the foundation of your business.  If you are constantly doing office tasks, who is creating the product that you are actually trying to sell?
  2. You will be able to access specialized talent.  You may enjoy posting on Social Media, but if it isn’t creating buzz and conversation among potential leads, then you need to utilize another’s expertise.
  3. Yep, you will save money!  You won’t be paying for an assistant to sit around when times are slow (you pay for our services on an as-needed basis), and you will save by paying “per project” instead of hourly wages.

Understanding where you spend your time is the first step to outsourcing successfully.  If you haven’t downloaded our “Time and Energy Zapper” to start tracking time spent during your business day, click here to do it now.  Once you’ve started tracking time, come back and leave a comment regarding your findings.


Entrepreneur, Social Media Extraordinaire, and Small Business Specialist