If You Don’t Understand People, You Don’t Understand Business

By John Whiting, - In Leadership

Simon Sinek on Fridge Magazine- If You Don't Understand People, The You Don't Understand Business

This is probably one of my all time favourite videos on YouTube. It’s a recording taken from entrepreneur, Simon Sinek, who spoke at the 99% conference. If you haven’t heard of him before, well, today is your lucky day.

I very much encourage you to watch this Simon Sinek video. Hopefully you’ll pick up something useful from it, like I did. Even if it’s just inspiration or motivation, then that’s great!

“We’re not good at everything, we’re not good by ourselves,” says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.

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