Contributed by Lauren Riley – Social Media & Marketing Manager from Bubble Jobs
Identifying The Best Social Network for Your Business
When it comes to social media promotion for a small business, the key thing you need to identify before you embark on campaigns is where your audience are. For example, if you’re a women’s clothing line, your ideal platform will be Pinterest due to the demographic of the audience and the visual aspect of the platform. However, if your company provides more of a specialist B2B service, professional network LinkedIn may be more appropriate due to its work-based nature and audience of like-minded. Find the best social network for your business.
Once you’ve identified the audience, it’s then time to tap into what sort of content appeals to your target audience. Do they prefer images, informative blogs, statistics or videos? This sort of information can be found by analysing what sort of content on your website tends to do well, and apply that to your social media presence. If you have a blog that is very successful, then sharing the posts and articles on the best social network that your audience is on should attract the right sort of people to your website.
Finally, the most important thing when building an audience using social media is to never forget the word ‘social’. Engage with your audience – don’t just self-promote. No one wants to listen to a brand go on and on about how great they are. They will, however, remember a brand they can identify and engage with.