How The Macy’s Department Store Brand Continues To Impress

By Dr. John Tantillo, - In Marketing

Picture of a Macy's Department Store Entrance

Photo Credit: drpavloff

So to continue 2014’s brand winners and losers we move onto number 5 in my winners list.

At number 5 in my winners list, Macy’s Department Store.


Brand Winner  # Five

Macy’s The Department Store.

If you have ever attended the Macy’s Thanksgiving Day Parade or even watched it on TV, you understand the importance of branding and its impact on customers. Even if you are not a Macy’s customer, one can appreciate how they mesmerize children and their parents as well as then motivating them to shop Macy’s. This year  as a matter of fact, Macy’s CEO Terry Lundgren estimated that 2014 had  more than 15,000 people show up at their NYC location which he characterized as

“more than the store has ever seen!

The Macy’s brand is synonymous with shopping. With their events driven promotions (Macy’s Thanksgiving Day Parade,

Macy’s July Fourth Firework’s and

Macy’s Flower Show)

sophisticated shoppers are reminded of their name even when considering different ways to make their purchases and get the sales they want and need.

The takeaway for us here is – ABB

always be branding.

This means no matter how difficult  the challenge appears to be or how many competitors we faced with; we must always be memorable,

remind our customers of our name

address just what our name can do for them and

how unique we really are in their respective mind.

In Macy’s case,

it is making the shopping process a pleasure, by providing an atmosphere conducive to buying products either on-site or online.  All reinforced by events and associations that bring us back to their brand.

Yes, Macy’s give us a reason to remember their name.  And for us, we must Make our brand— client and customer friendly with associations that will resonate with them.  Find out what they want and then deliver it with attributes they will want to remember.   And when you give your customers a reason to buy from you or engage you, you too will find the secret to the Macy’s Brand.  Like Mayc’s you too must Go Brand Yourself!

Branding Editor

Branding and Marketing Expert, Speaker, and teacher who writes about branding