Contributed by Mike Kennedy of www.talentanalytics.com.
1. Go where your customers are and find out what your competition is doing. For B2C businesses, Facebook may be a good place to start. However, if you’re a B2B business, Facebook might not be the best place – this is a common mistake. Consider LinkedIn or twitter – but wherever you go make sure you have a strategy specific to that website.
2. Not all social media sites are created equal. LinkedIn, Facebook, Twitter all serve different purposes and have a different part to play in your strategy. Don’t simply post the same message to all social media sites, that’s a waste of time and huge mistake.
3. Hire a consultant who can guide you. Social media isn’t something that goes on autopilot so you’ll need a part time resource to manage it for you. This is a very strategic area of your marketing mix so treat it as such.
4. Always have a business goal with anything you post. Ask yourself, is this picture of my dog helping me sell? Also, I recommend avoiding “I” and saying “we” wherever possible to help your brand.
Hopefully these tips will help you on your social media journey.