This Should Be Your First Step On Your Social Media Journey

By John Whiting, - In Marketing

Old man lifting a hat to his customers

Contributed by Mike Kennedy of

1. Go where your customers are and find out what your competition is doing. For B2C businesses, Facebook may be a good place to start. However, if you’re a B2B business, Facebook might not be the best place – this is a common mistake. Consider LinkedIn or twitter – but wherever you go make sure you have a strategy specific to that website.

2. Not all social media sites are created equal. LinkedIn, Facebook, Twitter all serve different purposes and have a different part to play in your strategy. Don’t simply post the same message to all social media sites, that’s a waste of time and huge mistake.

3. Hire a consultant who can guide you. Social media isn’t something that goes on autopilot so you’ll need a part time resource to manage it for you. This is a very strategic area of your marketing mix so treat it as such.

4. Always have a business goal with anything you post. Ask yourself, is this picture of my dog helping me sell? Also, I recommend avoiding “I” and saying “we” wherever possible to help your brand.

Hopefully these tips will help you on your social media journey.

photo credit: Ruud Hilgeman via photopin cc


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