5 Rules of Social Media Success

By John Whiting, - In Marketing

Picture of a Woman In A Mask Using A Phone

The 5 Rules of Social Media Success…

Rule 1: Be Authentic: not false or copied; genuine; real

There is no way around this. It’s Rule #1. The Big Kahuna. If you aren’t 100% honest, genuine and real, you will not be successful online. You can’t copy someone else’s style. You can’t fake it till you make it. You must be open, honest and your true self to be successful in today’s online environment.

Rule 2: Be Discerning: to distinguish mentally; recognize as distinct or different; discriminate

Being authentic requires that you share information about yourself. But you must DISCERN what you want to be part of your personal brand. It’s better to hesitate because you can’t take it back! Remember that everything, EVERYTHING you do online, (comments on blogs, picture and video uploads, personal FaceBook page, etc.,) become part of your PERSONAL brand.

Rule 3: Educate: to inform

Your tribe will follow you because they’re interested in who you are and what you do. They are hungry to learn so it’s critical that you give them FREE information that will help them. Your goal is to sell to them, but first you must gain their trust. To do this, you must clearly demonstrate your experience and knowledge in your given field by providing useful and actionable information FOR FREE.

Rule 4: Entertain: to hold attention of, pleasantly or agreeably; divert; amuse

Your tribe will follow you because you make them feel good. There are countless ways to entertain your tribe online today. Most likely you’ve spent some time looking at funny videos, inspirational messages, quotes and cat videos (come on – I know you’ve watched one or two!)

Rule 5: Take Action: the fact or process of doing something, typically to achieve an aim

Get out there! Don’t wait. No interaction is worse than too much!

photo credit: kevin dooley via photopin cc


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